Chip - Paid Advertising for Socials

For these projects I worked closely with Chip and Offset Collective to create the motion sequences for these paid advertisements that were used across social media, websites and YouTube. The aim of these videos were to inform more people about Chip, the Financial app that makes saving money quick and easy. We wanted to highlight different features that were available in the app, in a fun and exciting way rather than just showing screenshots of the product itself. We opted for an approach which meant taking parts of the UI that were designed already, and animating them on screen along with phone mockups and graphic elements to tie them all together. This project was mainly completed in Adobe After effects, however I created any new assets we needed in Illustrator, and worked closely with the designers at Chip, to receive, edit and prep assets from Figma for animation in After Effects.

As well as delivering all of these videos in 16x9 aspect ratio, I also re versioned all of the graphics to fit a 1x1, 4x5 and 9x16 aspect ratio to ensure they would be suitable for any purpose across a range of devices and social media platforms.